4ways to change the conversation

4ways_to_change_the_conversati

I had the pleasure of learing deeper about contagious ideas that change the conversation around 3 years ago from working with Richard McCabe, Calvin Soh (@yerrowman) and a lot great people at Publicis Singapore.
The fun pic above shows 4 ways to change the conversation in the market:
- IGNITE
- OWN
- CONFRONT
- SUBVERT.
A key point about it is that everything starts by LISTENING, not only as a reputation tool but as the begining of the strategic analysis.