4ways to change the conversation
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I had the pleasure of learing deeper about contagious ideas that change the conversation around 3 years ago from working with Richard McCabe, Calvin Soh (@yerrowman) and a lot great people at Publicis Singapore.
The fun pic above shows 4 ways to change the conversation in the market:
- IGNITE
- OWN
- CONFRONT
- SUBVERT.
A key point about it is that everything starts by LISTENING, not only as a reputation tool but as the begining of the strategic analysis.
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