This is a great interactive idea besides the beauty simplicity of its visual design. An exercise of combinatory storytelling with music. The project have launched 3 songs, each of them offer a different experience. You will see the videos explaining it just below but basically:
N1 - simple combinatory interaction
N2 - includes geolocation to unlock new instruments
N3 - you can choose and combine voices from 10 singers and 10 verses (depending on time of the day)
Check the videos and download it here
Great work made in Spain!!. Good luck in SXSW
I love how this perfect music selection (Chopin, nocturne for piano #8) turns a degradation process into a beautiful video piece. You only will need H20 to dissolve a microchip. The story behind is about spies, chips and transient electronics... you can read more about it here
I stole this quote from this presentation by @congbo. It's not new that our brain needs time to process input and build the physical connections that are necessary for storage and processing of new information in the neural network. It's well known by creatives that after thinking too much about a brief, brainstorming sessions and other idea generation methods, you have to STOP and forget about it. Manage that uncertainity, trust yourself and let your subconscious work...that's what makes ideas pop up.
Some years ago before the boom of social media I attended a John Steel conference and he was talking about "Destroying the blackberry" as a metaphor to avoid so much interrumption and connectivity. Today more than ever, thanks to the amount of content, the speed of culture, the big data, the frictionless interactions etc.. we are all too connected and feeling F.O.M O (fear of missing out). For idea generation, we need to find ways to stop getting inundated 24/7. At the end, our cognitive surplus needs room to grow and we are starting to see the opposite movement: J.O.M.O (joy of missing out). Hopefully this year we all will be successful in balancing our time killing side to be more time chillers. As Mark Pollard blog's name: "Life. Then strategy"
This is a great kickstarter project
I know, at this time of the year doing this it's not original, but I think it's always an interesting exercise. As I had to look at my 2012 analytics let me put first some context:
Most Viewed:
Most Shared:
As a bonus I added a couple of things that make me laugh in case you missed it:
Happy 2013!!
A presentation with great pieces of thinking, I would like to point out a couple of things:
- Hopefully one of my everyday dreams is going to come true in some years, "having a morning nap during your daily car trip" is something that currently only can fullfill when I do car pool but Google says that by 2017 Democratization of Self-Driving cars will be a fact so #goodnews :) The slide said "We lose control of our cars" but I will add "We take control of our car-time".
- Computers are dissolving, into the cloud, the environment and into our bodies...and will keep getting invisible kind of a reality camouflage to reduce frictions and get integrated into a Humanized context.
- I really liked the thinking about making the most of Sandy's effect to move forward tech innovation energy & storage, definetely technology & data will help to provide better solutions to fight coming Nature disasters.
- Not new but privacy concerns will increase, Jan Chipchase talks about "the loss of physical Anonymity" due to the next impact of facial recognition everywhere (regarding this have a look to UID, the biometric identification project that India's goverment is implementing) that obviously brings positive and negative effects, but I'm sure that will bring a more relevant Economy of Privacy. Currently people have started to be aware of the value of their data in the social sharing economy but make it visible by using so much facial recognition tech will make more people feel an invasive perception. Probably will be trigger the rise of this new value exchange market. Regarding this was my wish for 2012
Until video recognition platforms like TVTalk get mainstream and focus on shopping, brands will continue working different approaches to integrate shopping capabilities in videos (a.k.a shoppable videos). Nothing new (I remember one interactive video from Nike some years ago where you could buy a pair football shoes just pointing the video), this one from ASOS replicates a shopwindow kind of a second screen. BTW Great vibes from Azelia ;)
After seeing the great work of Google in redefining gaming and roleplaying with Ingress, I found this concept video of how AR could be use into real life roleplaying games: Google Glasses+Battlefiled 3
I still remember my childhood when I played D&D and we watched a movie called Gotcha! it was the first time I was aware of paintball, showed in the movie like a roleplaying game.
Two simultaneous storylines that are meant to be seen with either the left or the right eye (independent of one another) thru a pair of 3D glasses to show how no matter the age of the woman of interest, young or mature, an Axe man knows which variant fits the context.
For those meetings when your ideas are not so powerful maybe this can help you to leave an awesome impresion to your client :P