Maradona presents an epic game: Pelé vs Zidane

Lois_vuitton

We have seen a lot of ways to get engagement in the football territory, specially this year with the WorldCup over our heads. Recently I liked the Louis Vuitton's participative approach based on making the most of:
1- A social game: table football
2- The best football celebrities: Maradona, Pelé & Zidane
Check this out http://www.louisvuittonjourneys.com/worldcup/ to see Maradona asking your vote for the winner of the game: Pelé vs Maradona which you will be able to see on the web next May 17th.

 

Mobile AR Game: New Splinter Cell game launched using Layar

New Splinter Cell game launched using Layar

By Maarten on April 1st 2010


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HQ sent you to Amsterdam to investigate the murders of several Third Echelon agents. They were your friends… The name of the suspect is Sam Fisher. Its your job to find him.

In town, HQ leads you from point to point while briefing you on missions. Overcome the challenges and solve the puzzles along the way. Follow the clues to Sam’s secret hide out. Be prepared for surprises…
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Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.

This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.

The Splinter Cell AR game was developed by marketing agency Blutarsky and Layar developer Muzar.org using Layar’s Augmented Reality platform.

Game play
As an agent of the Third Echelon you are in direct contact with HQ. At specific locations in Amsterdam HQ will provide you with instructions. These are your missions. To complete a mission you need to fulfill a task. When a mission is completed successfully the next location is revealed guiding you through town. This is all designed in style of the console game. The game play is in sync with the console version. Its about being smart, waiting for the right moment and solving the puzzles, all within the Layar Browser.

Mission briefing: Look for clues on the street

Find the location of the murders

BOOM!

Cool stuff!!

How to ask people to choose the tracks of your next album: DEVO Song Study. It includes a great social visualization of results

The band DEVO has developed an interesting decision making idea for a music band, letting your fans choose the tracks for your new album.
There's an interesting exercise of visualization adding a social point to the results.
Check it out at : http://songstudy.clubdevo.com/
More about DEVO http://www.clubdevo.com/