Nice production of Mefisto Gazz
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Today Nike has launched its new iphone app. It's kind of a urban social game, similar to FourSquare but in the sport context and adding the influence of Nike Experts to discover "Hidden Places". At the begining it only works in six European cities: Milan, Barcelona, Londres, Berlín, París, Amsterdam but for sure more cities are coming..
Explore & Download it at: Nike True City for iPhone reveals insiders' view of sport, life and culture in London, Berlin, Paris
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Very inspiring presentation of Devdutt Pattanaik
Althoug creative hacking is not a new trick (see more examples below), it can get easily a great awareness and an interesting space for creative development, specially for TV Channels who can take advantage to use it because of rights issue. Santa's example adds visual editing to the common voice hacking you can see in these other examples that cacthed my attention some months ago:
-Hitler Doesn't get Invited to Google Wave, http://bit.ly/7bmzlC
-Where's my Emmy (Family Guy autopromotion), http://bit.ly/7yEFZ4
-Obama talking about Kwikfit 's tyres promotion, http://bit.ly/6rro6i
Faris (@faris) already told interesting thoughts about the remix culture and it will be more important in the future so let's keep an eye on how brands are going to play, remix & hacking with the content
I don't know if it's a fake but I like the idea of talking about a price by building the story of a challenge. The Lowest price in the lowest place
The power of Emotions vs Information in this nice promotional video for Paris - Val de Marne (thanks to Antonio Monerris)
Check out all the collection at http://www.starwars.com/vault/collecting/news20091208/ |
Xmas is a perfect time to be generous.
Mother has made the most of social & cultural observation to build on brand generosity
Brilliant thinking!!
Yesterday I met a guy who is involved in the Okou project. I think they have a great future, just check them out at http://www.myspace.com/okoumusic
Funny stuff, it might be happen in the future ;)
New trailer for the new Tim Burton's project. Wonderland is coming
Last months after the success of Flashmobs & Guerrilla music performances I have feelt that clients changed about their common trend action request, from "a viral" to "a flasmob" or "a synchronized dance" or whatever with people & music. In fact many companies (ad agencies included) have decided to do their own music performances as Christmas Cards for 2009 as well as oportunity to show the happiness of the staff or how cool the offices are. There's a lot of examples, in fact in France there's a website where you can upload your company music performance: http://officelipdub.com/
Here you are the latest video I have received about it. It's from Vueling, the spanish airline.
This is a five minute retrospective of the campaigns produced by the TAC (Transport Accident Commission) over the last 20 years.
It's a great visual montage and emotional narrative flow thanks to the music of R.E.M. ("Everybody hurts"). Maybe I would have finished it around the 3' 52'' but I love it anyway.
Enjoy
This is a great example of brand entertainment from Daffy’s, the discount retail chain who staged such live performances at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. Smart way to show the product and live a fun experience