The new Nike iphone app takes the urban social gaming (FourSquare style) to the sport context

Today Nike has launched its new iphone app. It's kind of a urban social game, similar to FourSquare but in the sport context and adding the influence of Nike Experts to discover "Hidden Places". At the begining it only works in six European cities: Milan, Barcelona, Londres, Berlín, París, Amsterdam but for sure more cities are coming..

 

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Playing with the content: Jack Baurer (24) interrogates Santa

Althoug creative hacking is not a new trick (see more examples below), it can get easily a great awareness and an interesting space for creative development, specially for TV Channels who can take advantage to use it because of rights issue. Santa's example adds visual editing to the common voice hacking you can see in these other examples that cacthed my attention some months ago:

-Hitler Doesn't get Invited to Google Wave, http://bit.ly/7bmzlC
-Where's my Emmy (Family Guy autopromotion), http://bit.ly/7yEFZ4
-Obama talking about Kwikfit 's tyres promotion, http://bit.ly/6rro6i

Faris (@faris) already told interesting thoughts about the remix culture and it will be more important in the future so let's keep an eye on how brands are going to play, remix & hacking with the content

FROM "a viral" TO "a flashmob" or "a synchronized dance" or whatever with people & music"

Last months after the success of Flashmobs & Guerrilla music performances I have feelt that clients changed about their common trend action request, from "a viral" to "a flasmob" or "a synchronized dance" or whatever with people & music. In fact many companies (ad agencies included) have decided to do their own music performances as Christmas Cards for 2009 as well as oportunity to show the happiness of the staff or how cool the offices are. There's a lot of examples, in fact in France there's a website where you can upload your company music performance: http://officelipdub.com/
Here you are the latest video I have received about it. It's from Vueling, the spanish airline.