Burger King Spain bets for a web & mobile integrated experience

Bk_i_love_whopper

I LOVE WHOPPER is the latest campaign that we have created from Wysiwyg Razorfish for Burger King Spain.
We have focused on sharing the love for whopper, a taste that seduces you. So whopper will teach you how to seduce.
In the microsite you can create a sensual message (Barry White style) mixing predefined voices plus music and send it to your loved one in a phone call (or share it in facebook and twitter). From create a hot message in the web to make your friend listen to it in the mobile.

DIY for product innovation

I have just finished reading "Baked In", a great compilation of the thinking about the new way of marketing that CPB is talking about it since a couple of years ago. In the first chapter there's a reference to curious objetc: the 3D printer. That's a great proof of the power of "doing", something that's changing the way of Marketing. The democratization of Prototyping is coming...

Twitter + Augmented Reality

Flyar

Flyar is a quite interesting Mash up between AR & Twitter. It's a free Twitter visualization application that uses Augmented Reality and gesture interaction. You can set it as your screensaver or just play around with it.
It uses your webcam to create an augmented video image, enabling you to visualize incoming tweets (from your account or a general feed) in a twitteresque setting that you can interact with.


This is real brand utility

Virgin_atlantic

After using Whoppie Goldberg in communications campaigns to fight against flying fear,  Virgin Atlantic has moved from saying to doing, just by making real a brand utility app for mobile (iphone & android) to help you to reduce the flying fear sindrome called "Flying without fear". It comes with videos, tips and a personalized program to get it. This is a great example of a social doing action from a brand that delivers real brand utility for people's life and besides you are rewarded with 2,000 Virgin Atlantic Flying Club miles when joining the program. Very smart from Virgin.