Sight from Sight Systems on Vimeo.
Amazing simple way that could increase YELP's awareness and in somehow the consideration of their reviews...by trying to make you feel the emotion & feeling behind each review. It's an idea with great potential, I can see Homer Simpson reading a Yelp review soon :) . YELP should tap into this project and promote it.
It looks like is going to be pretty fun. I want to see this as a first step towards #socialrealtimebroadcasting. I want a real time syn with your friends cameras, in the meantime enjoy this http://itunes.apple.com/us/app/vyclone/id521680614?mt=8
I don't know if you feel this but to me, the word "right" is more & more important, the right time , the right content based on your interest graph, the right size of interaction ,...
I'm personally very excited on what's coming when we mix time, location, interests through technology & data. I would like to see the rise of the Economy of Privacy, as more people are aware of the value of their data, obviously we will see more often the word SECURITY measures (Cloud will help) , let's see how the consumer adopt the neccesary new standardad of trust into the cloud & mobile storage.
In the past I've talked about the change from positioning to "social" positioning in the past, in consumer's words, brand propositions should be look for how to make people's lives happier" (a smiley face came to my mind)
Sounds weird but with all the inputs about Automatization & Robots in my head, and my recent readings about connected contexts, mobile geo fences...etc...it seems like what's coming is something like help to understand behaviors in order to deliver the right automatizated happiness (based sometimes in efficiency, interests, ...) and I coulndn't avoid to think in a big Smiley face dancing breakdance.
(disclaimer: this is the effect of reading too much under a very hot sun)
It seems like Smiley faces win below :P
you can pre-order it here http://www.makeymakey.com/
Some time ago, people from www.berglondon.com were exploring the world of new media surfaces http://vimeo.com/16423199 One of those examples was the use of printed receipts, boarding pass, train tickets etc.. to add more value to consumers.
Recently Hellamann's has developed a similar idea by adding recipes in your purchase receipt when you have bought a Hellmann's product, kind of a #paperapp.
Other very interest idea based on printed recipts is CityTickets,where they use the parking tickects as a #crowdsourcing media to report urban problems http://www.mayonissen.com/work/citytickets/
They've also created a Tumblr site for all the Makers in the world to follow Nikes POV: http://nikemakers.tumblr.com/
Interesting way to make teens download the songs...