La Mejor Excusa del Mundo (the world's best excuse), funny approach from a beer for goodness

When you go out with friends you need a perfect excuse for your wife or gf. what's better that dedicate time for a social cause? Norte Beer is offering you a range of different social causes you can choose as excuse. Norte will invest a minute of work on it each time you click on facebook (http://www.facebook.com/#!/cervezanorte) to tell them you're going out with your friends.

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122 seconds of cultural connection by Hovis. Grand Prix Winner - IPA Effectiveness Awards 2010 (video)

This paper deals with the revival of one of Britain’s oldest brands. Hovis had been in trouble since 2006, falling far behind regional upstart Warburtons. The ‘As Good Today As It’s Ever Been’ campaign leveraged history to prove enduring modern relevance for the brand. Communications included an 122 second TV commercial and a PR onslaught, as well as a host of product-specific communications, which together resulted in the campaign being voted the nation’s ‘Campaign of the Decade’. Sales grew by 14% year-on-year, and the share gap with Warbutons, which had been projected to reach 20 percentage points, narrowed to only six percentage points. Up to £90m incremental profits were generated, representing a payback of c.£5 to 1.

Slaves of our mobile screen: smart insight and funny execution for the new Windows Phone7 ad

The insight got me because of sometimes I've also been one of these hipnotized people of the ad and of course I've felt the dissagrement of somebody (friend, gf, ...) with the situation.

A lot of people are hipnotized and slaves of their mobile. This doesn't let them to enjoy shared moments with other and make us solitary stupids
WindowsPhone put the conversation on the table and sell itself as the solution.
It's also a smart way to attack competitors, specially iphoners ;)

Maradona presents an epic game: Pelé vs Zidane

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We have seen a lot of ways to get engagement in the football territory, specially this year with the WorldCup over our heads. Recently I liked the Louis Vuitton's participative approach based on making the most of:
1- A social game: table football
2- The best football celebrities: Maradona, Pelé & Zidane
Check this out http://www.louisvuittonjourneys.com/worldcup/ to see Maradona asking your vote for the winner of the game: Pelé vs Maradona which you will be able to see on the web next May 17th.