Boredom makes you smart #disconnection

Boredom_makes_people_smart

I stole this quote from this presentation  by @congbo. It's not new that our brain needs time to process input and build the physical connections that are necessary for storage and processing of new information in the neural network. It's well known by creatives that after thinking too much about a brief, brainstorming sessions and other idea generation methods, you have to STOP and forget about it.  Manage that uncertainity, trust yourself and let your subconscious work...that's what makes ideas pop up.

Some years ago before the boom of social media I attended a John Steel conference and he was talking about "Destroying the blackberry" as a metaphor to avoid so much interrumption and connectivity. Today more than ever, thanks to the amount of content, the speed of culture, the big data, the frictionless interactions etc.. we are all too connected and feeling F.O.M O (fear of missing out).  For idea generation, we need to find ways to stop getting inundated 24/7. At the end, our cognitive surplus needs room to grow and we are starting to see the opposite movement: J.O.M.O (joy of missing out).

Hopefully this year we all will be successful in balancing our time killing side to be more time chillers. As Mark Pollard blog's name "Life. Then strategy"