DIY for product innovation
via youtube.com
I have just finished reading "Baked In", a great compilation of the thinking about the new way of marketing that CPB is talking about it since a couple of years ago. In the first chapter there's a reference to curious objetc: the 3D printer. That's a great proof of the power of "doing", something that's changing the way of Marketing. The democratization of Prototyping is coming...