Posterous

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November 18, 2011

great idea!! FLY ME RED BULL by @multitouchbcn #microcontent

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http://www.multitouch-barcelona.com/playwithme/flyme/#

Great idea. I love the use of animated gifs has been used to make the brand concept real ("RedBull gives you wings") and also to create personalized microcontent for each participant, as a funny and smart way to expand the experience & buzz.
Congrats!!

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