The more iLike, the lower car price

Skoda_discount_x_likes

As Uniqlo recently did with tweets, Skoda is doing with FB. They are using a social currency (iLike) to drive and participation for his new promotion.
They rewards consumer participation that creates conversation in social web for Skoda.
People in purchase process who has a Skoda Fabia into his buying preferences will make the most of his social graph to get a better deal, kind of a social member get member.