Posterous

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January 19, 2012

Nike+ Fuelband #anti-laziness "Life is a sport" #makeitcount

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I'm loving the smart brand POV, and how it helps in to extend the brand utility idea behind nike+ to any other sport category in terms of business and beyond: any movement as they said "Life is a sport". The fuelband reminds me of http://jawbone.com/up 

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