#PaperApps are already working @Hellmanns #recipes
Some time ago, people from www.berglondon.com were exploring the world of new media surfaces http://vimeo.com/16423199 One of those examples was the use of printed receipts, boarding pass, train tickets etc.. to add more value to consumers.
Recently Hellamann's has developed a similar idea by adding recipes in your purchase receipt when you have bought a Hellmann's product, kind of a #paperapp.
Other very interest idea based on printed recipts is CityTickets,where they use the parking tickects as a #crowdsourcing media to report urban problems http://www.mayonissen.com/work/citytickets/
