luismiranda's posterous http://luismiranda.posterous.com Chocolate4thinking moments posterous.com Mon, 01 Apr 2013 23:24:00 -0700 Mailbooks for Good. Re-gift the gift of reading - a great idea from my friends @laurasampedro #ysuesposo @BMFAustralia http://luismiranda.posterous.com/mailbooks-for-good-re-gift-the-gift-of-readin http://luismiranda.posterous.com/mailbooks-for-good-re-gift-the-gift-of-readin

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Mon, 27 Dec 2010 04:38:00 -0800 great new example of #brandgenerosity by @spanair http://luismiranda.posterous.com/great-new-example-of-brandgenerosity-by-spana http://luismiranda.posterous.com/great-new-example-of-brandgenerosity-by-spana

Passengers got quite a surprise while waiting x their luggage this Xmas.Check it out in the news:
http://abclocal.go.com/kfsn/story?section=news/bizarre&id=7864100

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Tue, 19 Oct 2010 05:03:23 -0700 QRBillboard Generosity by FirstBank http://luismiranda.posterous.com/qrbillboard-generosity-by-firstbank http://luismiranda.posterous.com/qrbillboard-generosity-by-firstbank
From a generous perspective, first Bank has launched 2 smart billboardQR executions.  Located at the airport, a common place where a lot of people kill time. One execution is about free download of classic books, the other one is about free crosswords in 3 different levels of expertise what's very smart to drive participation.
Although both are entertainment objects, the campaign works mainly on utility at the right time and place for people's needs.

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