luismiranda's posterous http://luismiranda.posterous.com Chocolate4thinking moments posterous.com Tue, 18 Sep 2012 16:40:00 -0700 Let consumers speak for you - #consideration http://luismiranda.posterous.com/let-consumers-speak-for-you-consideration http://luismiranda.posterous.com/let-consumers-speak-for-you-consideration

I love the simplicity of this piece and the potential of effectiveness it can become. Sonos is tapping into the power of reviews, a key part of the consumer journey and maybe the most authentic way to build product consideration, specially for a new unknow product. Reviews are a hot topic in the marketing world, more than ever digital channels (specially mobile and second screen..) are making easier to bring review info closer to the moments of truth in real time, in fact probably more & more communications will include links to this useful info. The challenge would be how to tie product review info to communications, experiences,...without making them complex, in a simple and effective way.

Sometimes it is better to let others speak for you and this is a great execution of how to do it :)

Sonos_review

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Mon, 30 Jul 2012 17:02:00 -0700 Real Actors Read YELP reviews #simplicity #micromonologues #webseries http://luismiranda.posterous.com/terrific-real-actors-read-yelp-reviews-simpli http://luismiranda.posterous.com/terrific-real-actors-read-yelp-reviews-simpli

Amazing simple way that could increase YELP's awareness and in somehow the consideration of their reviews...by trying to make you feel the emotion & feeling behind each review. It's an idea with great potential, I can see Homer Simpson reading a Yelp review soon :) . YELP should tap into this project and promote it.

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Wed, 01 Jun 2011 04:16:00 -0700 The Tweeting Fridge #influence #internetofthings http://luismiranda.posterous.com/the-tweeting-fridge-video-influence-interneto http://luismiranda.posterous.com/the-tweeting-fridge-video-influence-interneto

Problem: people don't remember to drink water, especially during work hours.

Solution: give some celebrities a fridge that sends out an automated tweet each time it is opened stating that the owner is drinking water.

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Mon, 02 May 2011 13:21:00 -0700 great use of city influencers to spread TED #wom - via @fabiobuss http://luismiranda.posterous.com/great-use-of-city-influencers-to-spread-ted-v http://luismiranda.posterous.com/great-use-of-city-influencers-to-spread-ted-v

 

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Tue, 04 Jan 2011 01:53:00 -0800 Early Adopters Through History http://luismiranda.posterous.com/early-adopters-through-history-video http://luismiranda.posterous.com/early-adopters-through-history-video

 

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Thu, 06 May 2010 07:59:25 -0700 Diesel Cam takes facebook to the POS. Maybe the next is having a real time webchat with your peer influencers inside the fitting room http://luismiranda.posterous.com/diesel-cam-takes-facebook-to-the-pos-maybe-th http://luismiranda.posterous.com/diesel-cam-takes-facebook-to-the-pos-maybe-th

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Fri, 23 Apr 2010 04:36:13 -0700 Awesome Influential iPad Demo: the world renowned pianist Lang Lang playing in the mid of a concert on an iPad http://luismiranda.posterous.com/awesome-influential-ipad-demo-the-world-renow http://luismiranda.posterous.com/awesome-influential-ipad-demo-the-world-renow

Perfect ipad demo, maybe paid product placement or maybe earned, anycase great!! Concert on 4/19 at San Francisco Davies symphony hall

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