luismiranda's posterous http://luismiranda.posterous.com Chocolate4thinking moments posterous.com Thu, 19 Jan 2012 11:41:00 -0800 Nike+ Fuelband #anti-laziness "Life is a sport" #makeitcount http://luismiranda.posterous.com/nike-fuelband-anti-laziness-life-is-a-sport-m http://luismiranda.posterous.com/nike-fuelband-anti-laziness-life-is-a-sport-m
I'm loving the smart brand POV, and how it helps in to extend the brand utility idea behind nike+ to any other sport category in terms of business and beyond: any movement as they said "Life is a sport". The fuelband reminds me of http://jawbone.com/up 

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http://files.posterous.com/user_profile_pics/1538604/mi_robot_dj.jpeg http://posterous.com/users/4bmMZV5xzfIB Luis Miranda luismiranda Luis Miranda