luismiranda's posterous http://luismiranda.posterous.com Chocolate4thinking moments posterous.com Tue, 19 Oct 2010 05:03:23 -0700 QRBillboard Generosity by FirstBank http://luismiranda.posterous.com/qrbillboard-generosity-by-firstbank http://luismiranda.posterous.com/qrbillboard-generosity-by-firstbank
From a generous perspective, first Bank has launched 2 smart billboardQR executions.  Located at the airport, a common place where a lot of people kill time. One execution is about free download of classic books, the other one is about free crosswords in 3 different levels of expertise what's very smart to drive participation.
Although both are entertainment objects, the campaign works mainly on utility at the right time and place for people's needs.

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http://files.posterous.com/user_profile_pics/1538604/mi_robot_dj.jpeg http://posterous.com/users/4bmMZV5xzfIB Luis Miranda luismiranda Luis Miranda
Sat, 15 May 2010 10:29:33 -0700 iHomeless: using QR codes to create a donation social object to help homeless http://luismiranda.posterous.com/ihomeless-using-qr-codes-to-create-a-donation http://luismiranda.posterous.com/ihomeless-using-qr-codes-to-create-a-donation

Great idea!!

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http://files.posterous.com/user_profile_pics/1538604/mi_robot_dj.jpeg http://posterous.com/users/4bmMZV5xzfIB Luis Miranda luismiranda Luis Miranda