luismiranda's posterous http://luismiranda.posterous.com Chocolate4thinking moments posterous.com Mon, 27 Dec 2010 04:15:00 -0800 a next step in #utilitainment for cars: MINI Connected http://luismiranda.posterous.com/a-next-step-in-utilitainment-for-cars-mini-co http://luismiranda.posterous.com/a-next-step-in-utilitainment-for-cars-mini-co

Some time ago Ford showed the new revolution in car experience thanks to its new MyFord Touch driver connect technology, a touch automobile dashboard connected to Internet. Right now MINI wants to own the concept with its MINI Connected, let's see how it works, but I don't doubt in the mid term we'll see this kind of car experience to become massive. BTW 6 Months I wrote a simple ppt about 1 idea on how utility could be added to MINI. I started from this point (a car connected to internet) to imagine a connected car with a webcam. You can check it out here: http://www.slideshare.net/luismiranda/fake-strategies-vol1-utility-for-mini-4...

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Mon, 06 Dec 2010 12:05:00 -0800 Yahoo! creates local bus shelter games #utilitainment #touchinteractions http://luismiranda.posterous.com/yahoo-creates-local-bus-shelter-games-utilita http://luismiranda.posterous.com/yahoo-creates-local-bus-shelter-games-utilita

Players earn points for a local neighborhood that they choose from a pull-down menu, and at the end of the competition the winning “team” gets a block party with a performance by the band OK Go. The Derby runs through January 28, 2011

Bus2

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Tue, 19 Oct 2010 05:03:23 -0700 QRBillboard Generosity by FirstBank http://luismiranda.posterous.com/qrbillboard-generosity-by-firstbank http://luismiranda.posterous.com/qrbillboard-generosity-by-firstbank
From a generous perspective, first Bank has launched 2 smart billboardQR executions.  Located at the airport, a common place where a lot of people kill time. One execution is about free download of classic books, the other one is about free crosswords in 3 different levels of expertise what's very smart to drive participation.
Although both are entertainment objects, the campaign works mainly on utility at the right time and place for people's needs.

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Wed, 05 May 2010 09:23:00 -0700 Lyrics training: a great way to enjoy & improve your foreign languages skills http://luismiranda.posterous.com/lyrics-training-a-great-way-to-enjoy-and-lear http://luismiranda.posterous.com/lyrics-training-a-great-way-to-enjoy-and-lear
3 Levels & 6 languages available
 
 

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