To me It's not to forbide something, the point it's about introducing another option at the point of decision to make people think about the printing problem in order to save trees.
Nice challenge!!
At the end of teach action they also gave people a free memory usb
by Mccann Erikson Madrid
The band DEVO has developed an interesting decision making idea for a music band, letting your fans choose the tracks for your new album.
There's an interesting exercise of visualization adding a social point to the results.
Check it out at : http://songstudy.clubdevo.com/
More about DEVO http://www.clubdevo.com/
Not new but very fresh!!
Fun content to cacth the attention for the battle