Passengers got quite a surprise while waiting x their luggage this Xmas.Check it out in the news:
http://abclocal.go.com/kfsn/story?section=news/bizarre&id=7864100
From a generous perspective, first Bank has launched 2 smart billboardQR executions. Located at the airport, a common place where a lot of people kill time. One execution is about free download of classic books, the other one is about free crosswords in 3 different levels of expertise what's very smart to drive participation. Although both are entertainment objects, the campaign works mainly on utility at the right time and place for people's needs. |