N, a combinatory interactive music experience

This is a great interactive idea besides the beauty simplicity of its visual design. An exercise of combinatory storytelling with music. The project have launched  3 songs, each of them offer a different experience. You will see the videos explaining it just below but basically:

N1 - simple combinatory interaction

N2 - includes geolocation to unlock new instruments

N3 - you can choose and combine voices from 10 singers and 10 verses (depending on time of the day)

Check the videos and download it here

Great work made in Spain!!. Good luck in SXSW

ACID HOUSE MEETS BREAKDANCE - celebrating automatizated happiness

I don't know if you feel this but to me, the word "right" is more & more important, the right time , the right content based on your interest graph, the right size of interaction ,...

Latest years there's a lot of conversation about the importance of Context, and nowadays more than ever and thanks to technology, there's no doubt that it is bringing a new understanding of the new value exchange cycle between people & brands. Faris recently made a http://farisyakob.typepad.com/blog/2012/07/welcome-to-the-contextual-age.html">good point about it 

I'm personally very excited on what's coming when we mix time, location, interests through technology & data. I would like to see the rise of the Economy of Privacy, as more people are aware of the value of their data, obviously we will see more often the word SECURITY measures (Cloud will help) , let's see how the consumer adopt the neccesary new standardad of trust into the cloud & mobile storage.

In the past I've talked about the change from positioning to "social" positioning in the past, in consumer's words, brand propositions should be look for how to make people's lives happier" (a smiley face came to my mind)

Sounds weird but with all the inputs about Automatization & Robots in my head, and my recent readings about connected contexts, mobile geo fences...etc...it seems like what's coming is something like help to understand behaviors in order to deliver the right automatizated happiness (based sometimes in efficiency, interests, ...) and I coulndn't avoid to think in a big Smiley face dancing breakdance.

(disclaimer: this is the effect of reading too much under a very hot sun)

It seems like Smiley faces win below :P 

 

Mobile AR Game: New Splinter Cell game launched using Layar

New Splinter Cell game launched using Layar

By Maarten on April 1st 2010


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HQ sent you to Amsterdam to investigate the murders of several Third Echelon agents. They were your friends… The name of the suspect is Sam Fisher. Its your job to find him.

In town, HQ leads you from point to point while briefing you on missions. Overcome the challenges and solve the puzzles along the way. Follow the clues to Sam’s secret hide out. Be prepared for surprises…
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Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.

This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.

The Splinter Cell AR game was developed by marketing agency Blutarsky and Layar developer Muzar.org using Layar’s Augmented Reality platform.

Game play
As an agent of the Third Echelon you are in direct contact with HQ. At specific locations in Amsterdam HQ will provide you with instructions. These are your missions. To complete a mission you need to fulfill a task. When a mission is completed successfully the next location is revealed guiding you through town. This is all designed in style of the console game. The game play is in sync with the console version. Its about being smart, waiting for the right moment and solving the puzzles, all within the Layar Browser.

Mission briefing: Look for clues on the street

Find the location of the murders

BOOM!

Cool stuff!!