WHOPPERLUST rewards you for paying attention
Ok we will have to see how effective is but I love this idea. It's a fresh way on the zapping behaviour to create a 24/7 Opportunity to see as well as appetite appeal maybe at the right moment for you. Besides, viewers watching the chickens turn will occasionally see a promotional code and URL that directs watchers to Swiss Chalet's Facebook page, where varying coupons are available, from buy-one, get-one free offers, to a percentage off a meal. The promo changes daily, so chicken lovers will be basting in Swiss Chalet discounts. The Rotisserie Channel has an initial set run time of three months. Check it out at: http://www.swisschalet.com/rotisserie_channel.php
To me It's not to forbide something, the point it's about introducing another option at the point of decision to make people think about the printing problem in order to save trees.
At the end of teach action they also gave people a free memory usb
Great idea from Mccann Madrid. Really brilliant work guys (@martinredigolo and @huworks)