a next step in #utilitainment for cars: MINI Connected

Some time ago Ford showed the new revolution in car experience thanks to its new MyFord Touch driver connect technology, a touch automobile dashboard connected to Internet. Right now MINI wants to own the concept with its MINI Connected, let's see how it works, but I don't doubt in the mid term we'll see this kind of car experience to become massive. BTW 6 Months I wrote a simple ppt about 1 idea on how utility could be added to MINI. I started from this point (a car connected to internet) to imagine a connected car with a webcam. You can check it out here: http://www.slideshare.net/luismiranda/fake-strategies-vol1-utility-for-mini-4...

QRBillboard Generosity by FirstBank

From a generous perspective, first Bank has launched 2 smart billboardQR executions.  Located at the airport, a common place where a lot of people kill time. One execution is about free download of classic books, the other one is about free crosswords in 3 different levels of expertise what's very smart to drive participation.
Although both are entertainment objects, the campaign works mainly on utility at the right time and place for people's needs.

(download)