After using Whoppie Goldberg in communications campaigns to fight against flying fear, Virgin Atlantic has moved from saying to doing, just by making real a brand utility app for mobile (iphone & android) to help you to reduce the flying fear sindrome called "Flying without fear". It comes with videos, tips and a personalized program to get it. This is a great example of a social doing action from a brand that delivers real brand utility for people's life and besides you are rewarded with 2,000 Virgin Atlantic Flying Club miles when joining the program. Very smart from Virgin. |